Never miss a customer again.
Openlate automates the work between a customer's first message and a paid invoice: enquiries, quotes, bookings, invoices, payments and follow-ups. On WhatsApp, your website and email.
- AI assistant
- Instant quotes
- Invoicing and payments
- Scheduling and reminders
- Documents
- Follow-ups and reviews
- Owner reports
Done for you. Fill in one form and we build, launch and manage it.
- Starts on any channel
- Website form
- Customer:
Hi, my geyser valve is leaking. Can you send a quote?
- Agent:
Hi Lindiwe! Here's your quote. I can book Sipho for Wednesday 08:00.
Quote Q-0187
- Call-out
- R450
- Valve, fitted
- R1,150
- Total
- R1,600
Wednesday 08:00
Invoice INV-0142
- Amount due
- R1,600
Paid
How did we do?
Five stars to choose from
Leave a reviewWhat do you need?
AI assistant for your business
Answers, books, quotes and takes payment 24/7.
- Answers enquiries on WhatsApp, your website and email
- Sends quotes and takes bookings
- Sends invoices and collects payment
- Follows up and asks for reviews
Seller account management
We run your Takealot, Amazon.co.za and Makro accounts: listings, stock, pricing, customer questions, profit reports.
- Account setup and listings
- Stock and pricing
- Customer questions
- Monthly profit reports
From first message to paid invoice
Chat is only the start. Openlate carries each customer through every step, so nothing waits for you to get to your phone.
Enquiry
A customer messages after hours and gets an answer straight away.
Hi, my geyser valve is leaking. Can you help?
Quote
A priced quote goes out in seconds.
Quote Q-0187
- Call-out
- R450
- Valve, fitted
- R1,150
- Total
- R1,600
Booking
The job goes into your calendar.
Wednesday 08:00
Invoice
The invoice is sent when the job is done.
Invoice INV-0142
- Amount due
- R1,600
Payment
The customer pays from the link.
Paid
Review request
A happy customer is asked for a review.
How did we do?
Five stars to choose from
Leave a review
Example: one job for Mokoena Plumbing, a made-up business.
Try it yourself
Pick a business and message its AI assistant the way a customer would. Ask a question, book a slot or ask for a quote.
Demo with a made-up business. Please don't share personal information.
Thandi's Hair Studio
Rosebank, Johannesburg. Tuesday to Friday 08:00 to 17:00, Saturday 08:00 to 15:00. Closed Sunday and Monday.
- Wash and blow-dryR250
- Cut and blow-dryR380
- Silk pressR450
- Knotless braids (medium)R850
- Kids' cutR150
- Deep conditioning treatmentR180
- Agent:
Hi! Welcome to Thandi's Hair Studio. How can I help you today?
Want this for your business?
We set up an assistant like this for your business and run it for you.
Tired of losing customers while you're busy working?
Slow replies
A customer messages three businesses. The first one to reply often gets the job.
Missed messages after hours
People message at night, when they finally have time. By morning they've moved on.
No-shows
An empty chair or a wasted call-out costs you money. Reminders and deposits cut them down.
Chasing payments
You did the work. You shouldn't have to send five messages to get paid.
How it works
Tell us about your business
Fill in one form: your services, prices, hours and the questions customers always ask.
We build and test your automations
We set them up, train them on your business and test them with you until everything is right.
It goes live and works 24/7
Your automations start working with real customers. We keep them running and update them when things change.
What we automate
Seven jobs that eat your evenings. Pick one to see how it works.
AI assistant
Answers enquiries and captures leads 24/7 on WhatsApp, your website, social media and email.
Instant quotes
A priced quote in the customer's hands in seconds, from WhatsApp or a form on your website.
Invoicing and payments
Invoices sent the moment the job is done, with a pay link and polite reminders until it's paid.
Scheduling and reminders
Bookings from any channel land in one calendar, with reminders and deposits to cut no-shows.
Documents
Forms, statements and paperwork sent, collected and filed without you opening your laptop.
Follow-ups and reviews
Polite follow-ups on quotes that went quiet, and a review request after every finished job.
Owner reports
One message every morning: who got in touch, what was booked, what was paid and what needs you.
All in Full Ops, or one at a time
Every automation is part of the Full Ops plan. You can also start with just one.
See pricing
One system, every channel
The same answers, the same prices and the same calendar, wherever your customers reach you.
WhatsApp
Where most of your customers already are.
Website chat
A chat box on your own website.
Quote form on your website
Customers pick a job and get a priced quote straight away.
Facebook Messenger
Messages to your Facebook page.
Instagram DMs
Replies to direct messages.
Email
Answers enquiries and sends quotes and invoices.
Built for your kind of business
Pick your industry to see what we automate for businesses like yours.
- Trades and home servicesPlumbers, electricians, builders
- Salons, beauty and spasHair salons, nail bars, spas
- Health and wellness clinicsDentists, physios, practices
- Property and real estateEstate agents, rental agents
- Restaurants, cafes and cateringRestaurants, coffee shops, caterers
- Retail and online shopsShops, boutiques, online stores
- Professional servicesAccountants, lawyers, consultants
- Education and trainingTutors, driving schools, academies
- AutomotiveWorkshops, panel beaters, dealers
- FitnessGyms, personal trainers, studios
Founding clients: only 3 spots
R999 setup (normally from R2,500) and 30% off your first 3 months. 3-month minimum.
Questions owners ask us
Will it sound like a robot?
No. We write your agent's replies in your tone, using your own prices, services and answers. It keeps messages short and friendly, the way you would. If a customer asks, it says it's an AI assistant.
What if it can't answer a question?
It doesn't guess. It tells the customer a person will get back to them, and sends you the chat so you can reply yourself.
Do I need a website?
No. Many small businesses run everything from WhatsApp, and the agent works there. If you have a website, we can add a chat box to it as well.
How long does setup take?
Most agents go live about a week after we receive your onboarding form. Bigger setups with quotes and invoices can take a little longer.
Is my customers' data safe?
We handle personal information in line with POPIA. We only collect what's needed to help your customers, and we never sell it. Our privacy policy explains what we collect and why.
Can I cancel?
Yes. Plans run month to month and you can cancel with one month's notice. Founding clients have a 3-month minimum.
What does it cost?
Plans start from R1,499 a month plus a once-off setup fee. Our first 3 founding clients pay R999 for setup and get 30% off their first 3 months, with a 3-month minimum.
Stay open late without staying up late.
Message us on WhatsApp and tell us about your business. We'll show you what your agent could do.